Not all customers need the same attention. Start segmentation today.

This session is targeted fashion / lifestyle e-marketeers with Shopify / Klaviyo. It's an in-person session in the office facilities of Fact.

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Retention is your most profitable revenue driver. Use build-in-segmentation in Shopify and Klaviyo to unleash retention.

For fashion and lifestyle brands, repeat purchases, segments and churn prevention are what separate profitable growth from paid media dependency.

Yet many brands still treat their entire customer base the same.

Discover how a practical, behavior-based segmentation approach can help boost retention and business profitability - using RFM analysis to understand, segment, and engage customers more effectively through Klaviyo, Shopify and Paid media channels.

RFM analysis (Recency, Frequency, Monetary) addresses relevant issues in fashion and lifestyle marketing by tracking how recently a customer bought, how often they buy, and the financial value they represent over time.

In this 90-minute-workshop, we’ll show you how to use RFM methology to identify your most valuable customers - and activate those insights directly in Klaviyo (and Shopify) in order to grow your business.

A RFM-breakdown gives you an overview of where to focus your efforts from a brand and business point-of-you.