Tracking & Analytics
Unlock the full potential of your e-commerce data and tracking. In today's digital landscape, understanding customer behavior is paramount. Our comprehensive tracking and analytics services empower you to gain deeper insights into your customers' journeys, optimize marketing strategies, and drive business growth.
Looking for better tracking and analytics? Get in contact.
Server-side setup
Server-side tracking is one way to unlock 10 - 30 % extra insights and data to act on.
We assist you in selecting the right solution, whether you are running on Shopify, Centra, or something else. As official Elevar and Stape partner we tailor the solution to your specific needs - regardless of the scale and number of destinations within your ecommerce stack.
GA4 and GTM enhancement
Getting analytics and tagging right is the foundation for better insights, segamentation, digital marketing automations and ROI.
By enhancing your Google Analytics(GA4) and Google Tag Manager (GTM) setup we support you in creating a robust, flexible measurement framework that captures meaningful e‑commerce events, enables advanced audiences and fuels data‑driven marketing. In the end growing your business from insights to relevant engagements.
Google product feed optimization
Fact is official Channable partner. A feed management tool for all ecommerce platforms!
Unleash the complete potential of your Google Shopping and Performance Max campaigns with optimized product feeds.
Elevate your product-based advertising by taking advantage of feeds that align with users' search intent and adhere to Google's search algorithm best practices - something rarely achieved by auto-generated product feeds. (And much more).
Meta product feed optimization
Fact is official Channable partner - Feed management tool for all ecommerce platforms.
Indulge your Facebook and Instagram audiences by catering - the right product - in the right place - at the right time - with the right language - using optimized Facebook & Instagram product catalogues.
Enhance your product-based advertising by leveraging feeds that align with user interests and behavior, adhering to Meta's Commerce Manager best practices - something rarely achieved by auto-generated product feeds.
Customer Journey tracking
Track, map and analyze every touchpoint of your customers and audience - from initial awareness to post-purchase engagement. By understanding these touchpoints, we help you identify opportunities to enhance user experience, personalize and automate marketing efforts, and increase conversion rates.
Our approach provides a holistic view of the customer journey, enabling data-driven decisions that foster loyalty and growth across channels and platforms.
Compliance & tracking audit
Ensure your tracking practices comply with regulations like GDPR and industry standards and the potentials within your technical setup and business needs.
Our audit service evaluates your current data collection methods, identifies potential compliance risks, and provides actionable recommendations to mitigate them. By maintaining compliance, you protect customer trust and avoid potential legal pitfalls.
And more…
What you see here is a selected overview of our tracking and analytics services.