Apr 9, 2026
09:00 - 11:30 CET
Flæsketorvet 38B + Online
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Retention is your most profitable revenue driver
For fashion and lifestyle brands, repeat purchases, VIP segments and churn prevention are what separate profitable growth from paid media dependency.
Yet most brands still treat their entire customer base the same.
In this 90-minute workshop (online + limited in-person seats), we’ll show you how to use RFM analysis (Recency, Frequency, Monetary) to identify your most valuable customers - and activate those insights directly inside in Klaviyo (and Shopify) to grow revenue smarter.
A RFM-analysis gives you an overview of:
Who your VIP customers really are
Who only buys on discount
Who is drifting away
Where your next revenue opportunity sits
Session-agenda
10:00 - 11:00
1. Why this matters for fashion & lifestyle brands? 2. How to structure RFM-segmentation using Shopify and Klaviyo data 3. How to activate RFM segments inside Klaviyo 4. How to use RFM in a day-to-day retention setup 5. Real cases: VIP flows, churn prevention, margin-focused segmentation 6. Investment & ROI perspective — when RFM makes sense (and when it doesn’t) 7. Q&A
