09:30 - 10:30 (Copenhagen)
Online Session
A practical session for e-commerce managers and directors at fashion, lifestyle and home brands, who want product data that holds up everywhere a customer meets it: on site, in search, in feeds, and in AI answers.
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Data isn't just supporting your fashion/lifestyle e-commerce business. It is fundamental to your business.
Search results, recommendations, AI answers and return decisions all run on product data. Most teams still treat the catalogue as something to clean up, not something to proactively operate.
AI assistants filter on fields. If material or fit is not written down anywhere, the product is not in the answer.
In this session we show how a PIM like Instant keeps a catalogue complete: per field, per language, with a review before anything reaches your store. The tedious fields, material, fit, occasion, care, waterproof, get filled and translated in bulk, in your tone of voice. Once reviewed, it's ready to release to your store.
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Choose either:
- Seminar, in person
- Webinar, remote
Seminar goers can join us at our office in Meatpacking District, for knowledge sharing, coffee and a croissant.
09:30 - 10:30
The agenda
1. What does AI actually know about your brand? 2. What "complete" means for a fashion catalogue 3. What bad product data costs you, with a real example 4. What structured data does for conversion, AI choices, return rates and your feeds 5. Live Demo 6. Q&A




