10:00 - 11:00 CET
Online Session
This inspirational session is targeted e-commerce managers and directors at fashion/lifestyle/home brands looking to leverage use of data touchpoint across end-user customer journey touchpoints and across platforms and channels.
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Data isn't just supporting your fashion/lifestyle e-commerce business - it is your business.
Every search result, every recommendation, every AI interaction, every return decision is powered by product data. Yet most organisations still treat catalogue quality as a project to clean up, not a system to operate.
As AI-driven discovery accelerates, incomplete or inconsistent product data doesn't just hurt performance - it makes you invisible.
In this session, we'll show how modern PIM and AI-powered catalogue management - like Instant PIM - turn product data from operational overhead into a compounding advantage for fashion/lifestyle/home brands, across every market, channel and language.
(This session can be accessed either as a seminar (in person), enjoying a croissant with us here in the Meatpacking District of CPH, OR as an online session.)
Session-agenda
11:00 - 12:00
Example of agende points
1. What does AI actually know about your brand? 2.DDefining quality product data for fashion/lifestyle/home e-commerce 3. What bad product data costs you (with a real example) 4. How structured data impacts conversion, AI recommendations, return rates - and your paid/organic feeds 5. Live Demo 6 Q&A
