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Free Fast Track Session for e-marketeers | Nov. 20th , 09:00 - 11:00

Customer Club Insights & E-commerce Inspiration with Härkila

Nov 20, 2025

09:00 - 11:00

Fact | Kødbyen, Flæsketorvet 38B, 1. sal, 1711 Kbh. V.

With rising acquisition costs and growing competition, many D2C fashion and lifestyle brands are turning to loyalty and customer clubs to strengthen engagement and retention.

Together with Härkila and E-commerce Director Teis Boysen, we’ll dive into the Härkila Pro Hunter Society - exploring how customer clubs drive real business impact, what to consider when building one, and what the experts say about loyalty done right.

Join Fact and Teis for a focused 2-hour session with custome rclub insights, inspiration and fresh croissants with coffee.

Agenda overview from Härkila and Fact

09.00 - 11.00

What is customer loyalty in reality? Härkila case: "Pro Hunter Society" - The Why behind the customer club - Passsion vs. marketing KPI's - Engagement in action (what happens inside) - Value add to both the customers and Härkila - Learnings so far (and honest moments to learn from...) Customer Clubs - Drivers, Dilemmas and Facts Acqusitions, Retention and Customer Clubs - Why it makes (business) sense Measuring succes: How, What and Why to measure loyalty and customer club engagement (And more)

09.00 - 11.00

What is customer loyalty in reality? Härkila case: "Pro Hunter Society" - The Why behind the customer club - Passsion vs. marketing KPI's - Engagement in action (what happens inside) - Value add to both the customers and Härkila - Learnings so far (and honest moments to learn from...) Customer Clubs - Drivers, Dilemmas and Facts Acqusitions, Retention and Customer Clubs - Why it makes (business) sense Measuring succes: How, What and Why to measure loyalty and customer club engagement (And more)

09.00 - 11.00

What is customer loyalty in reality? Härkila case: "Pro Hunter Society" - The Why behind the customer club - Passsion vs. marketing KPI's - Engagement in action (what happens inside) - Value add to both the customers and Härkila - Learnings so far (and honest moments to learn from...) Customer Clubs - Drivers, Dilemmas and Facts Acqusitions, Retention and Customer Clubs - Why it makes (business) sense Measuring succes: How, What and Why to measure loyalty and customer club engagement (And more)

Meet the Experts

e-commerce-loyalty-and-customer-clubs

Teis Boysen

Härkila | Head of E-commerce (Outfit International)

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Teis Boysen

Härkila | Head of E-commerce (Outfit International)

Linkedin

Teis Boysen

Härkila | Head of E-commerce (Outfit International)

Linkedin

Morten Windsmose Jensen

Fact | Co-Founder

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Morten Windsmose Jensen

Fact | Co-Founder

Linkedin

Morten Windsmose Jensen

Fact | Co-Founder

Linkedin

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Attendance is free, but seats are limited and allocated on a first-come, first-served basis.

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