Mar 25, 2026
11:00 - 12:00 CET
Flæsketorvet 38B + Online
This inspirational session is targeted fashion/lifestyle brands looking to leverage use of data touchpoint across end-user customer journey touchpoints and across platforms and channels.
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Data isn’t just supporting your fashion/lifestyle e-commerce business.
- It is your e-commerce business!
Every search result, every recommendation, every AI interaction and every return decision is powered by product data. Yet in many organisations, catalogue quality is treated as a project - something to clean up - rather than a system to operate.
With AI-driven discovery accelerating and structured data becoming mission-critical, then incomplete or inconsistent product data no longer just hurts performance. It makes you invisible.
In this session, we’ll show how new ways of working with PIM, Product Catalogue Data and AI - powered by platforms like Instant - can transform your product data from operational overhead into a compounding competitive advantage when operating in fashion/lifestyle.
We will also talk about how to manage you data in order to meet customer intent and demand with correct products across performance platforms - paid and organic.
(This sessin cn be accessed either as seminar, In Person, enjoying a crosissant with us here in the Meat Packing District of CPH, or as online session at your office)
Session-agenda
11:00 - 11:45
Example of agende points
1. What is quality data for fashion/lifestyle e-commerce - and why it matters 2. How structured product data impacts conversion, AI recommendations and return rates in fashion/lifestyle - and how to manage data 3. How modern PIM, like Instant, and quality tools increases quality and conversions for fashion/lifestyle 4. How to prioritise high-impact SKUs instead of cleaning everything 5. What “AI-ready” actually means for fashion & lifestyle brands 6. Q&A
