In this 2-hour-session, FACT and Create2STAY will dive into the real economics behind recommerce, exploring both the opportunities and challenges through frameworks, data, and practical case studies. You'll leave with a clearer understanding of whether, when, and how recommerce could fit into your growth strategy. * Recommerce in a sustainable customer journey perspective * The Recommerce Landscape today (Who is buying recommerce? / What are market dynamics and consumer expectations? / And where D2C brands are experimenting with take-back programs, resale platforms, and rental models - Examples) * Growth Engine or Sales Cannibal? This is the business cases including cost overview * Applying RFM-segmentation to recommerce and why * Implementation Considerations - Timing, infrastructure requirements, partner ecosystems, and the organizational readiness needed to launch successfully