09:30 - 10:30 CET
Online
This inspirational session is targeted fashion/lifestyle brands (but not exclusivly) which have a presence in Black Friday and Cyber Monday.
——
Do you manage e-commerce performance for a D2C fashion or lifestyle brand - and is Black Friday Cyber Monday one of your most important trading periods? Join us for this 60-minute online session.
Being ready for BFCM isn't optional - it's the difference between capturing your share of the market and watching competitors take it. That means getting the most out of your Shopify, Klaviyo, Paid Search, Paid Meta, and tracking setup before the period hits, not during.
In this session, we'll walk through the latest BFCM tactics and features across these channels - what to fix, what to double down on, and what most brands miss entirely. You'll leave with a clear, prioritised view of where you stand and what to do next.
Session - agenda
1) What most brands miss preparing for BFCM 2) Audience & segmentation prep - email, paid, search 3) Channel-by-channel readiness checklist - Shopify, Klaviyo, Meta, Google, tracking 4) Where AI actually moves the needle before and during BFCM 5) Measuring success + carrying momentum into Christmas 6) Where to start - Your priority checklist 7) Q&A
