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08:30 - 12:00
H15, The Scene | Halmtorvet 15, The Meat Packing District, CPH
How fashion and lifestyle brands build business advantages with and around AI - from brand DNA to e-commerce conversions.
AI is already changing how your customers search, discover and buy in cluding agents. That's the reality - and that's where most conversations around AI in e-commerce start and stop.
We want to go further.
How do you turn AI into a genuine business advantage as a D2C fashion or lifestyle brand - from brand DNA all the way to conversion? How do you build a stack that doesn't just run faster, but sells smarter, stays on-brand, personalises at scale, and compounds over time?
That's the conversation we're having on September 3rd - with Instant, Shopify, Klaviyo and Spring/Summer.
That's the conversation we're having on September 3rd with Instant, Hobbii, Klaviyo and Spring/Summer.
And you are more than welcome!
We bring together e-commerce directors and CMOs in Nordic fashion and lifestyle brands for a half-morning of sharp, honest perspectives - from the people who build the platforms you run. Our goal is that you'll leave with more than inspiration. You'll leave knowing what questions to bring back to your team, your business partners - and your board.
08:30
Registration, coffee, croissants and networking
09:00 | Fact
Fact - Intro & kick-off
09:15 | Instant PIM
What does AI actually know about your brand?
• Why AI agents filter on product attributes, not brand reputation • What "agent eligibility" means for your catalog today • The single most common data gap in fashion brand PIMs
09:45 | Spring/Summer
The design system as your AI brain - one source of truth across every channel
• Why fragmented design is the hidden cost of AI adoption • What a centralized AI-design system looks like in practice - live walkthrough in Sanity CMS • How the system connects to Shopify via MCP Server for templating • Prompting a newsletter design and a Shopify module
10:15
Coffee break
10:30 | Klaviyo
From email platform to autonomous customer personalisation for D2C brands
• Accelarating personalisation - 5 key trends for fashion/lifestyle from a Klaviyo perspective • What the Klaviyo × Claude AI integration actually does - and not • The realistic 90-day Klaviyo AI roadmap for a mid-size fashion brand
10:50 | Hobbi
D2C Case: AI perspectiv CTO
11:10 | On-stage talk - Hobbii, Instant, Spring/Summer, Klaviyo
On-Stage TALK | If you had 90 days, what would you actually do with AI?
• Where do you start personalisation, automation and operations? • Pitfalls and benefits of going all in into AI-commerce. • Can you go all in on AI-commmerce - why or why not? • And where to focus in order to support the business in a long perspective.
11:50
