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08:30 - 12:00
H15, The Scene | Halmtorvet 15, The Meat Packing District, CPH
AI is already changing how your customers search, discover and buy in cluding agents within fashion and lifestyle.
That's the AI reality of e-commerce today and why we bring together e-commerce directors and CMOs in Nordic fashion and lifestyle brands to discuss how you build your brand, business and the future e-commerce foundation with AI.
The aim is to give your and your brand and business tools and inspirations to adapt and lead the develop of your e-commerce business, from brand to conversion, together with some of our best partners and case. E.g. addressing:
How do fashion & lifestyle brands build and ask the right questions while developing a competitive tech stack around Shopify, Sanity, Klaviyo, PIM-systems like Instant and more - while both supporting brand development and conversions.
How do you turn AI into a genuine business advantage as a D2C fashion or lifestyle brand - from brand DNA all the way to conversion?
How do you build a stack that doesn't just run faster, but sells smarter, stays on-brand, personalises at scale, and compounds over time?
How has Hobbii, D2C brand, handled AI prioritisation, stakeholder management and e-commerce development in the transition?
That's the conversation we're having on September 3rd. And you are more than welcome to join us. Just save your seat today.
Our aim is that you'll leave with more than inspiration. You'll leave knowing what questions to bring back to your team, your business partners - and your board.
08:30
Registration, coffee, croissants and networking
09:00 | Fact
Fact - Intro & kick-off
09:15 | Instant PIM
What does AI actually know about your brand?
• How AI agents filter on product attributes, not brand reputation • What "agent eligibility" means for your catalog today • The single most common data gap in fashion brand PIMs • Why your PIM-setup is key to your data and search foundtion
09:45 | Spring/Summer
The design system as your AI brain - one source of truth across every channel
• Why fragmented design is the hidden cost of AI adoption • How to connect design with AI, without losing the brand • How the system closes the loop, from design to implementation
10:15
Coffee break
10:30 | Klaviyo
From email platform to autonomous customer personalisation for D2C brands
• Accelarating personalisation - 5 key trends for fashion/lifestyle from a Klaviyo perspective • What the Klaviyo × Claude AI integration actually does - and not • The realistic 90-day Klaviyo AI roadmap for a mid-size fashion brand
10:50 | Hobbi
D2C Case: AI perspectiv CTO
• What the AI reality looks like from CTOs perspective • How Hobbii priorities and work with AI form a strategic and operational point of view • Key factors for succes in a AI-landscape
11:10 | On-stage talk - Hobbii, Instant, Spring/Summer, Klaviyo
On-Stage TALK | If you had 90 days, what would you actually do with AI?
• Where do you start personalisation, automation and operations? • Pitfalls and benefits of going all in into AI-commerce. • Can you go all in on AI-commmerce - why or why not? • And where to focus in order to support the business in a long perspective.
11:50
