Oct 21, 2025
·
08:30 - 12:00
H15, The Scene | Halmtorvet 15, The Meat Packing District, CPH
32 : 14 : 25
32 : 14 : 25
How do loyalty and customer clubs create true engagement and business impact for e-commerce brands - especially in fashion and lifestyle? Or do they just add complexity?
Where do you start with the next club and loyalty concept? And how do you refine it you have allready launched a club?
These are some of the questions we and our partners Shopify, Härkila (part of Outfit International), Create2Stay and loyalty expert Per Østergaard Jakobsen, CBS-lecture, will try to answers on October 21st while exploring the role of online clubs, communities, and data-driven growth - and when to prioritize them, or not?
Through a mix of case presentations, expert insights, and on-stage dialogue with our partners, we will uncover the do’s, the don’ts, and why customer clubs often come with dilemmas and strategic opt-outs before they add value to the bottom line.
Agenda | Customer Clubs & Communities
08:30 | Doors open at H15 / The Scene
Coffee, croissants & networking test
08:30 | Doors open at H15 / The Scene
Coffee, croissants & networking test
08:30 | Doors open at H15 / The Scene
Coffee, croissants & networking test
09:00 | Fact - Intro & kickstart
09:00 | Fact - Intro & kickstart
09:00 | Fact - Intro & kickstart
From 09:15 - 11:45
Per Jacobsen | Everybody are talking about customer & loyalty clubs
• What does customer loyalty truly mean for brands like yours? • What are the real drivers behind loyalty in e-commerce today. • A real dilemma: Customer and Loyalty programs vs. real loyalty • You want loyal customers - but how loyal are you to them? • And more
From 09:15 - 11:45
Per Jacobsen | Everybody are talking about customer & loyalty clubs
• What does customer loyalty truly mean for brands like yours? • What are the real drivers behind loyalty in e-commerce today. • A real dilemma: Customer and Loyalty programs vs. real loyalty • You want loyal customers - but how loyal are you to them? • And more
From 09:15 - 11:45
Per Jacobsen | Everybody are talking about customer & loyalty clubs
• What does customer loyalty truly mean for brands like yours? • What are the real drivers behind loyalty in e-commerce today. • A real dilemma: Customer and Loyalty programs vs. real loyalty • You want loyal customers - but how loyal are you to them? • And more
SHOPIFY | Trends, technology, and what works for e-comm brands
• What is the role of technology and scalable loyalty strategies? • What are the Global trends in loyalty and customer clubs from a Shopify perpsective? • Who succeeds - and Why? What are the common traits of brands that build strong loyalty, and pitfalls of those that fail.
SHOPIFY | Trends, technology, and what works for e-comm brands
• What is the role of technology and scalable loyalty strategies? • What are the Global trends in loyalty and customer clubs from a Shopify perpsective? • Who succeeds - and Why? What are the common traits of brands that build strong loyalty, and pitfalls of those that fail.
SHOPIFY | Trends, technology, and what works for e-comm brands
• What is the role of technology and scalable loyalty strategies? • What are the Global trends in loyalty and customer clubs from a Shopify perpsective? • Who succeeds - and Why? What are the common traits of brands that build strong loyalty, and pitfalls of those that fail.
CASE: Härkila | Balancing loyalty, business and customer needs
• Explore with Teis how he and Härkila has turned data and business insights - and experiences - into a powerful customer and loyalty club • And hat this means for the brand and the business
CASE: Härkila | Balancing loyalty, business and customer needs
• Explore with Teis how he and Härkila has turned data and business insights - and experiences - into a powerful customer and loyalty club • And hat this means for the brand and the business
CASE: Härkila | Balancing loyalty, business and customer needs
• Explore with Teis how he and Härkila has turned data and business insights - and experiences - into a powerful customer and loyalty club • And hat this means for the brand and the business
Create2STAY | Recommerce is fashion’s fast track to building loyalty, retention, and community
• Recommerce is more than resale for fashion/lifestyle brands - it drives loyalty. • Monica from Create2STAY shares how brands can keep engagement in-house, reward members, and unlock new revenue through recommerce as a part of the customer and loyalty clubs.
Create2STAY | Recommerce is fashion’s fast track to building loyalty, retention, and community
• Recommerce is more than resale for fashion/lifestyle brands - it drives loyalty. • Monica from Create2STAY shares how brands can keep engagement in-house, reward members, and unlock new revenue through recommerce as a part of the customer and loyalty clubs.
Create2STAY | Recommerce is fashion’s fast track to building loyalty, retention, and community
• Recommerce is more than resale for fashion/lifestyle brands - it drives loyalty. • Monica from Create2STAY shares how brands can keep engagement in-house, reward members, and unlock new revenue through recommerce as a part of the customer and loyalty clubs.
On-Stage TALK | We are discussing the Potential, Purpose, and Pitfalls of customer & loyalty clubs and how to work around this
Answeres we are looking for from this session: • What should the true purpose of building a customer club be - engagement, retention, or just sales? • How do you keep members engaged without driving up discounts and costs? • What does it really cost - in time, tech, and resources - to run a customer club successfully? • Which KPIs matter most when evaluating club performance? • When does a loyalty club strengthen your brand - and when does it dilute it? • Where do brands often overestimate the potential of clubs and communities? • And more ...
On-Stage TALK | We are discussing the Potential, Purpose, and Pitfalls of customer & loyalty clubs and how to work around this
Answeres we are looking for from this session: • What should the true purpose of building a customer club be - engagement, retention, or just sales? • How do you keep members engaged without driving up discounts and costs? • What does it really cost - in time, tech, and resources - to run a customer club successfully? • Which KPIs matter most when evaluating club performance? • When does a loyalty club strengthen your brand - and when does it dilute it? • Where do brands often overestimate the potential of clubs and communities? • And more ...
On-Stage TALK | We are discussing the Potential, Purpose, and Pitfalls of customer & loyalty clubs and how to work around this
Answeres we are looking for from this session: • What should the true purpose of building a customer club be - engagement, retention, or just sales? • How do you keep members engaged without driving up discounts and costs? • What does it really cost - in time, tech, and resources - to run a customer club successfully? • Which KPIs matter most when evaluating club performance? • When does a loyalty club strengthen your brand - and when does it dilute it? • Where do brands often overestimate the potential of clubs and communities? • And more ...
11:45 - 12:00 | Wrapping Up the morning
Morning Facts ends no later than 12:00.
11:45 - 12:00 | Wrapping Up the morning
Morning Facts ends no later than 12:00.
11:45 - 12:00 | Wrapping Up the morning
Morning Facts ends no later than 12:00.
