Learn why your shoppers leave or skip a conversion. The tool is free.

Learn why your shoppers leave or skip a conversion. The tool is free.

Learn why your shoppers leave or skip a conversion. The tool is free.

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‹ Understand your conversion points and grow you business

Learn why your shoppers leave or skip a conversion. The tool is free. ›

Conversion Optimisation for Sport, Fashion and Lifestyle e-commerce

Shoppers decide in seconds. They zoom in on a fabric, open the size guide, scroll past your best-seller and leave without a word.

Analytics shows you the exit. The free tool Microsoft Clarity shows you the onsite journey and the reason: heat maps and session recordings from real visits to your collections, product pages and checkout.

If you’re on Shopify, Clarity is already part of your setup. We switch it on, with consent and tracking done right, and tell you what to fix first.

Free Microsoft Clarity and Heatmaps - included in Shopify

  • Clarity is a free Microsoft tool and recommend using it across your domains. It gives visual representation of how visitors use a specific page on your website and convert. Also called Conversion rate Optimisation / CRO.

  • It provides you with an overview of onsite clicks, scrolls, and area heatmaps that show what elements catch user attention and how far down the page visitors scroll.

  • In addition it provides you with session recordings to see behaviour, conversions og rage fromreal shoppers

  • We switch on Clarity for you and provide you with either a brief CRO-action-overview (CRO Heatmap Starter) or a foundation for a future optimisation plan (CRO Roadmap).

CRO Heatmap Starter or Roadmap?

CRO Heatmap Starter
CRO Roadmap
Your first look at what’s really happening onsite.

(Fast start-up)
The full CRO picture, and a plan your team can go with. Enables you to decide and act from a plan.

  • We turn on Microsoft Clarity for you (Free)

  • Collect 2 weeks of data

  • Heat maps and recordings on your key pages, split by mobile and desktop.

  • A shortlist of 4-5 ideas to test first.

  • Deep analysis of Clarity data.

  • Cross-checked with GA4, Shopify, Klaviyo and paid media. Fashion-specific friction points reviewed.

  • A prioritised CRO roadmap with a business case, and a hand-over workshop with your team.

  • And more - depending on initial brief, issues and needs from a brand and conversion point.

BENEFITS / Heatmap Starter
BENEFITS / CRO Roadmap

  • See where shoppers get stuck, and what already works, on your key pages, split by mobile and desktop

  • 4-5 concrete ideas to test first

  • Know whether further CRO is worth it, and where to start

  • Clarity is already in your Shopify setup, so we switch it on with consent and tracking done right

  • Understand why shoppers hesitate, based on Clarity data cross-checked with GA4, Shopify, Klaviyo and paid media

  • A prioritised CRO roadmap: what to fix first, ranked by impact and effort

  • A business case to get buy-in and budget internally

  • A clear action plan for your internal and external teams: who does what

  • A hand-over workshop so your team can run with it

PRICE / Heatmap Starter
PRICING / CRO Roadmap

DKK 6.500 ex. vat

From DKK 20.000 ex vat

Please contact me about CRO and Heatmaps