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08:30 - 12:00
H15, The Scene | Halmtorvet 15, The Meat Packing District, CPH
08:30
Registration, coffee, croissants and networking
09:00 | Fact
Fact - Intro & kick-off
09:15 | Instant PIM
What does AI actually know about your brand?
• Why AI agents filter on product attributes, not brand reputation • What "agent eligibility" means for your catalog today • The single most common data gap in fashion brand PIMs
09:45 | Spring/Summer
The design system as your AI brain - one source of truth across every channel
• Why fragmented design is the hidden cost of AI adoption • What a centralized AI-design system looks like in practice - live walkthrough in Sanity CMS • How the system connects to Shopify via MCP Server for templating • Prompting a newsletter design and a Shopify module
10:15
Coffee break
10:30 | Klaviyo
From email platform to autonomous customer personalisation for D2C brands
• Accelarating personalisation - 5 key trends for fashion/lifestyle from a Klaviyo perspective • What the Klaviyo × Claude AI integration actually does - and not • The realistic 90-day Klaviyo AI roadmap for a mid-size fashion brand
10:50 | Hobbi
D2C Case: AI perspectiv CTO
11:10 | On-stage talk - Hobbii, Instant, Spring/Summer, Klaviyo
On-Stage TALK | If you had 90 days, what would you actually do with AI?
• Where do you start personalisation, automation and operations? • Pitfalls and benefits of going all in into AI-commerce. • Can you go all in on AI-commmerce - why or why not? • And where to focus in order to support the business in a long perspective.
11:50
