Consent Mode v2

Are you prepared for Google's Consent Mode v2 in 2024?

Starting March 2024, to maintain the ability to add users to remarketing audiences on Google Ads, your website's cookie banner and consent scripts must adhere to Google's Consent Mode v2 requirements.

Interestingly, Google is already observing the basic consent mode today, with potential implications for your Google Ads account if detected.

Stay in line with the latest consent requirements without overlooking performance opportunities!