Server-side setup on Magento


Fact is an official partner of Magento-supported server-side solution Stape!

Elevate your Magento store's tracking capabilities with server-side tracking. Fact assists you in selecting the correct Stape-hosted tracking solution, and tailoring it to your specific needs—regardless of the scale and number of destinations within your ecommerce stack.

Key Features:

  1. Optimized Data Quality and Quantity: Elevate the effectiveness of your tracking setup by enhancing both the quality and quantity of your data, providing a comprehensive understanding of user interactions.

  2. Cross-Channel Conversion Tracking: Capture more conversions seamlessly across all marketing channels, empowering you to make informed decisions based on a holistic view of your performance.

  3. Audience and User Profile Enrichment: Expand your insights by enriching audiences and user profiles across various marketing platforms, enabling personalized and targeted engagement strategies.

  4. Total Control Over Tracking Setup: Server-side tracking empowers you with complete control over your tracking infrastructure, enabling customization and adaptability to meet your specific business needs while enhancing compliance.

  5. Reduced Reliance on Third-Party Cookies: Break free from dependence on third-party cookies, enhancing privacy compliance and ensuring a secure and transparent tracking environment.

  6. Extended First-Party Cookie Lifespan: Prolong the lifespan of first-party cookies, providing a more consistent and reliable tracking experience for your users.


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