- The product description is easy to read (font size, contrast, single column, 75 characters per line, line-height 1.5, max. 4 lines long)
- Product information structure is easy to scan (grouped information, bullet points, important benefits highlighted)
- The sections of the page ("General", "Technical info") are grouped together in accordion (if they are longer) and scannable on mobile
- Section titles explain benefits (and not features) of the product
- Customers are shown all the things that are included in the product (ideally with an included photo)
- Product page contains customer FAQs (for each specific product as well as store-wide questions)
- The table of technical specifications is readable (different colors of lines, hover state of the line, not too far apart)
- Product description explains how to use the product in 3 easy steps
- Product page offers product comparisons
- Product page contains embedded reviews (if product doesn't go out of season)
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