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How We Work
1. Analyse
Identifying problems and opportunities from analysis
To break down challenges and e-commerce problems into manageable priorities and components, we begin with a thorough analysis. This entails delving into potential and current challenges, as well as uncovering opportunities and easily attainable e-commerce conversion strategies. The analysis draws from various sources, including analytics tools, SEO, e-commerce platforms, conversion rate optimisation (CRO) and email data.
2. Prioritise
Prioritise the correct solutions
At Fact, prioritisation revolves around seizing clear opportunities and identifying high-impact e-commerce areas that elevate the business while reducing unnecessary costs and resource expenditures. Every solution, advice, and business offer is accompanied by a prioritised listing, ensuring our customers receive transparent business cases and a streamlined implementation process.
3. Implement
Implementation and operational excellence is our hallmark
We excel in executing plans across the e-commerce landscape and user journeys, spanning from SEO enhancements to data tracking setups and comprehensive conversion rate optimization (CRO) initiatives, including email flow optimizations and automations.
4. Monitor
Monitor to outgrow expectations
Effective and operational monitoring is integral to adapting and adjusting market plans and actions. This forms an essential part of our delivery model! We assist all our customers in establishing key performance indicators and systematically track and evaluate performance across platforms, channels, audiences, and content to exceed brand growth expectations.
5. Performance
Increase momentum with continuous improvements
Implementing continious performance improvements across media, onsite conversions and offsite customer interactions, is an integrated part of the Fact offering to e-commerce businesses in Fashion and Lifestyle. We prioritise on a monthly basis in close communcation with client what is in focus, so we always implement high impact improvements.
Let’s tap into the journey of your customers and make a difference for your e-commerce business.
Data Analytics & Tracking
Data Analytics and Tracking is essential for optimizing, personalization, compliance etc. to grow your e-commerce business. They enable you to make informed decisions, improve customer experiences, and stay competitive in a rapidly changing markethe heart of most of our solutions and consulting. Data Analytics & Tracking is the heart of Fact.
Growth & Marketing Automation
In the ever-shifting terrain of digital marketing, seizing the lead is pivotal for businesses aiming to excel in the online realm. Our commitment lies in fostering permanent growth through digital marketing. Either from data driven automations, focused Conversion Rate Optimization (CRO), skillful Search Engine Optimization (SEO), or the expertise of Audience and Customer modeling, our relentless pursuit revolves around fostering incremental growth across diverse online platforms. We fortify our strategies with a proven tech stack and state-of-the-art tools, driven by the insights from our customers.
Leveraging the Customer Journey
Developing the digital marketing strategy around the customer journey enables you to identify insights on your customers online behaviour from initial awareness over purchase to after-purchase engagement and retention.
This knowledge empowers you to personalize marketing efforts, enhance user experiences, and increase conversion rates. It's a strategic approach that not only boosts sales but also fosters long-term customer loyalty.
E-commerce optimization
By analyzing user behavior, tweaking website elements and content plus conducting A/B tests we enable our customers and marketers to get more out of the customer journey, ultimately leading to higher conversion rates, more customers and sales. This approach not only boosts revenue but also maximizes the value of your existing traffic from all channels - own and paid.
Executional E-commerce Strategy
At Fact, we specialize in crafting e-commerce strategies that are not just conceptual but also actionable. A well-executed strategy serves as the foundation for a thriving online business, translating your e-commerce vision into reality. It propels growth, enriches customer experiences, and positions your brand for enduring success in the fiercely competitive digital marketplace. Our expertise lies in harnessing data and customer insights, as well as leveraging your existing tech stack, to extract maximum value from your current resources.
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